Privacy Policy | Live Leife

Last updated: 2025

1. Introduction

Live Leife (“we”, “us”, “our”) provides personalised, non-clinical lifestyle support services for individuals and families. This Privacy Policy explains how we handle your personal information when you contact us, make an enquiry, or use our services.

If you have any questions about this notice, you may contact our Data Protection Lead at:

Email: [email protected]
Phone: 0800 999 1781
Address: [Add registered or correspondence address]

2. Information We Collect

a. Information you provide directly

For example:

Name and contact details (email, telephone number).
Information about the individual requiring support.
Background details, preferences or routines you choose to share.
Enquiry information and communication history.

b. Information collected automatically

When you visit our website, we may collect limited technical information such as:

Browser or device type.
IP address.
Basic, privacy-respectful analytics (e.g. page views, time on page).

We do not use intrusive tracking, behavioural advertising systems, or unnecessary third-party cookies.

c. Information provided by others

You may share information about a family member, client, or individual you support in a professional capacity. Where appropriate, we rely on legitimate interests or consent to handle such information responsibly.

3. How We Use Your Information

We may use your information to:

Review and respond to enquiries with care.
Understand your circumstances, needs and preferences.
Match you with suitable Live Leife personnel.
Plan and coordinate visits, journeys and ongoing arrangements.
Provide agreed updates to families or professionals.
Administer our services, including billing and scheduling.
Meet legal, regulatory or safeguarding obligations where applicable.

We do not use your information for broad marketing campaigns unless you have explicitly asked to receive such material.

4. Our Lawful Basis for Processing

Depending on the situation, we may rely on one or more of the following lawful bases:

Consent – where you voluntarily provide information or request contact.
Legitimate interests – to review enquiries, ensure continuity of support, and operate a safe, effective service.
Contract – where processing is necessary to deliver services you have engaged us for.
Legal obligation – where we must comply with UK law or regulatory requirements.

5. Sharing Your Information

We do not sell your information or share it for unrelated marketing purposes. We may share your information only with:

Carefully selected Live Leife coordinators or personnel involved in providing your support.
Professionals already involved in your arrangements (for example clinicians, therapists, case managers or family offices) where this is appropriate and, where necessary, agreed with you.
Legal or regulatory bodies if required by law, court order or regulatory guidance.

All individuals with access to personal information operate under strict confidentiality expectations.

6. International Transfers

We primarily process data within the United Kingdom. If your information is ever processed outside the UK, we will ensure appropriate safeguards are in place, such as an adequacy decision or standard contractual clauses recognised under UK GDPR.

7. How We Store and Protect Your Information

We use a combination of technical and organisational measures to protect your information from loss, misuse, unauthorised access or disclosure. These may include:

Secure devices and encrypted communications where appropriate.
Access controls and role-based permissions.
Confidential storage of enquiry notes and schedules.
Staff confidentiality agreements and training.
Regular reviews of our privacy and security practices.

8. How Long We Keep Your Information

We retain personal information only for as long as necessary for the purposes described in this policy or as required by law. As a guide:

Enquiry information – generally up to 12 months from our last meaningful contact, unless you request deletion sooner.
Client information – for the duration of support plus any applicable legal or regulatory retention period.

You may request deletion of your information where continued retention is not legally required.

9. Your Rights

Under the UK GDPR you have a number of rights in relation to your personal data, including the right to:

Access the personal information we hold about you.
Request correction of inaccurate or incomplete information.
Request deletion of your information in certain circumstances.
Restrict or object to certain types of processing.
Request the transfer of your information to another provider (data portability).
Withdraw consent where processing is based on your consent.

To exercise any of these rights, please contact: [email protected].

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you are concerned about how your data is being handled.

10. Enquiries Made on Behalf of Others

If you provide information about a family member, client, or another individual, you confirm that you are authorised to do so or that it is in their legitimate interests for us to review this information. We may, where appropriate, seek confirmation of consent or capacity.

We treat such information with the same care and confidentiality as if it were provided by the individual themselves.

11. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in law, guidance or our internal practices. The latest version will always be available on this page, and the “Last updated” date at the top will indicate any revisions.

12. Contact Us

For questions, requests or concerns about this Privacy Policy or how we handle your personal information, you can contact us at: